Brainwash

Noun

 * 1) An effect upon one's memory, belief, or ideas.

Verb

 * 1) To affect one's mind by using extreme mental pressure or any other mind effecting process. (i.e. hypnosis)
 * 2)  To take from an electronically controlled machine its stored-up information; to erase a computer's programming. (1960)

Thesaurus
alienate, beat into, catechize, condition, corrupt, counterindoctrinate, imbue, implant, impregnate, impress, inculcate, indoctrinate, infix, infuse, inoculate, instill, program, reindoctrinate, subvert, win away