Hype

Noun

 * 1) Promotion or propaganda; especially, exaggerated claims.
 * After all the hype for the diet plan, only the results ended up slim.

Verb

 * 1)  To promote heavily; to advertise or build up.
 * They started hyping the new magazine months before its release.

Thesaurus
LSD user, acidhead, acknowledgment, addict, advocate, alcoholic, appreciation, back, blurb, boost, buildup, chain smoker, cocaine sniffer, cokie, commend, commendation, cry up, cubehead, dipsomaniac, dope fiend, doper, drug abuser, drug addict, drug user, drunkard, fiend, freak, glue sniffer, good word, habitual, head, heavy smoker, honorable mention, hophead, junkie, marijuana smoker, methhead, narcotics addict, pillhead, plug, pothead, promote, promotion, puff, recognition, recommend, snowbird, speak highly of, speak warmly of, speak well of, speed freak, support, tout, tripper, user

Etymology
From hyperbole.

Noun

 * Finnish: mainonta, ylimainonta, hypetys


 * Swedish: hajp or hype

Verb

 * Dutch: promoten
 * Finnish: ,


 * Swedish: hajpa