Inducement

Noun

 * 1) An incentive that helps bring about a desired state.
 * Citation of Richard Stallman ...it won't run on a free platform and (...) your program is actually an inducement for people to install non-free software.
 * 1)  An introductory statement of facts or background information.
 * 2)  The act of placing a port on a vessel's itinerary because the volume of cargo offered at that port justifies the cost of routing the vessel.

Thesaurus
Trinkgeld, agacerie, allure, allurement, appeal, attraction, attractiveness, bait, beguilement, beguiling, bewitchery, bewitchment, blandishment, bonus, bounty, bribe, cajolement, cajolery, captivation, carrot, charisma, charm, charmingness, coaxing, come-hither, come-on, conning, consideration, donative, double time, enchantment, encouragement, engagement, enlistment, enthrallment, enticement, entrapment, exhortation, fascination, fee, fillip, flirtation, forbidden fruit, glamour, gratuity, gravy, grease, honorarium, hortation, incentive, incentive pay, incitement, interest, inveiglement, invitation, jawboning, lagniappe, largess, liberality, lobbying, lure, magnetism, palm oil, payment, percentage, perks, perquisite, persuasion, persuasive, pourboire, preaching, preachment, premium, profit, provocation, reward, sales talk, salesmanship, salve, seducement, seduction, seductiveness, selling, sex appeal, snaring, snow job, soft soap, solicitation, something extra, sportula, spur, stimulation, stimulative, stimulus, suasion, sweet talk, sweetener, sweetening, tantalization, temptation, tip, wheedling, whet, winning ways, winsomeness, witchery, wooing, working on