Gimmick

Noun

 * 1) A trick or device used to reach some end.
 * The box had a gimmick to make the coin appear to vanish.
 * 1) A clever ploy or strategy.
 * The contest was a gimmick to get people to sign up for their mailing list.

Verb

 * 1) To rig or set up with a trick or device.
 * The magician's box was gimmicked with a wire that made it appear to open on its own.

Synonyms for Gimmick
gadget, contrivance, angle, point, device, trick, swindle, adjunct, fraud.

Derived terms

 * gimmicky

Thesaurus
action, ad hoc measure, affair, anagnorisis, angle, answer, apparatus, architectonics, architecture, argument, art, artful dodge, article, artifact, artifice, atmosphere, background, bag of tricks, blind, bluff, bosey, catastrophe, catch, characterization, cheat, chicanery, chouse, color, complication, concern, conspiracy, continuity, contraption, contrivance, counterfeit, countermove, coup, course of action, craft, curve, curve-ball, cute trick, deceit, deception, demarche, denouement, design, development, device, dingus, dirty deal, dirty trick, dodge, dofunny, dohickey, dojigger, dojiggy, domajig, domajigger, doodad, dowhacky, effort, episode, eppes, etwas, expedient, fable, fake, fakement, falling action, fast deal, feint, fetch, ficelle, flumadiddle, fun, gadget, gambit, game, gigamaree, gimcrack, gizmo, googly, grift, hand tool, hickey, hocus-pocus, hook, hootenanny, hootmalalie, humbug, implement, imposture, improvisation, incident, instrument, intrigue, invention, jest, jigger, joker, juggle, jugglery, jury-rig, jury-rigged expedient, knavery, last expedient, last resort, last shift, line, little game, local color, makeshift, maneuver, material thing, means, measure, mechanical device, method, mood, motif, move, movement, mythos, object, pass, peripeteia, pis aller, plan, plot, ploy, power tool, precision tool, quelque chose, racket, recognition, red herring, resort, resource, rising action, ruse, scheme, scurvy trick, secondary plot, shake-up, shift, slant, sleight, sleight of hand, sleight-of-hand trick, snare, solution, something, speed tool, sport, step, stopgap, story, stratagem, strategy, stroke, stroke of policy, structure, subject, subplot, subterfuge, switch, tactic, temporary expedient, thematic development, theme, thing, thingum, thingumabob, thingumadad, thingumadoodle, thingumajig, thingumajigger, thingumaree, thingummy, tone, tool, topic, trap, trick, trickery, trump, twist, utensil, whatchy, widget, wile, wily device, working hypothesis, working proposition

Etymology
Unknown

Noun

 * Finnish: konsti, kepulikonsti
 * Hungarian:
 * Italian:


 * Polish: trik
 * Portuguese: artimanha
 * Serbo-Croatian: trik, štos
 * Spanish:


 * Finnish: temppu, konsti, kikka
 * Italian:


 * Portuguese: estratagema
 * Spanish:
 * Swedish:

Verb

 * Finnish: muunnella, muuntaa
 * Italian:


 * Swedish: