Allure

Noun

 * 1) The power to attract, entice; the quality causing attraction.

Verb

 * 1)  To attempt to draw; to tempt by a lure or bait, that is, by the offer of some good, real or apparent; to invite by something flattering or acceptable; to entice; to attract.
 * With promised joys allured them on. -- William Falconer.
 * The golden sun in splendor likest Heaven Allured his eye. -- John Milton.

Synonyms for Allure
attract, entice, tempt, decoy, seduce, lure, coax, draw, cajole, inveigle, win, captivate, persuade, invite, lead, wheedle, charm, fascinate, enchant, bewitch.

Antonyms for Allure
repel, warn, threaten, dissuade, discourage.

Thesaurus
appeal; bait; bewitch; captivate; charisma; charm; decoy; delude; draw; enchant; entice; entrap; fascinate; fascination; glamour; inveigle; lead on; magnetism; magnetize; seduce; take; tempt; toll; wile; witchcraft; witchery; woo

Etymology
From aleurer:, from a: (Latin ad:) + leurre:. Compare lure:.