Upfront

Alternative forms

 * up-front

Adjective

 * 1) honest, frank and straightforward
 * 2) In a forward, leading or frontward position.
 * 3)  paid in advance

Translations

 * Russian: честно,, прямолинейно

Adverb

 * 1) beforehand
 * 2)  As an attacker
 * He's a poor defender, so we always play him upfront.

Noun

 * 1)  A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season

Verb

 * 1) To bring to the fore; to place up front for consideration

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